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Microsoft and Garmin Aim To Hit the SPOT
January 9, 2007
by
Stuart J. Johnston (redmondmag.com)
At the 2007 International Consumer Electronics Show, Microsoft announced
that its Smart Personal Objects Technology (SPOT) group has released its MSN Direct navigation services.
In addition, GPS device purveyor Garmin said it will offer the new service for
select versions of its products, enabling users to receive dynamic local information, such as weather conditions and traffic
updates.
The MSN Direct
service is delivered via Microsoft's DirectBand Network, which the company describes as a cost-effective and power-efficient
system for wide-area wireless data delivery covering more than 70 percent of the U.S. population. The network transmits content
every two minutes to enable consumers to receive current and relevant information while on the go.
MSN Direct provides traffic reports, gas prices and other location-related
information to GPS devices through an FM signal that is available in 100 of the largest cities across the country, according
to Microsoft statements. Initial services include weather and traffic conditions, gas prices and movie times.
Garmin's nüvi 680 with MSN Direct and the Street Pilot c580 with
MSN Direct will be released in the coming months, and cost $999 and $799, respectively. Both products come with a one-year
subscription to MSN Direct.
The nüvi 680 with
MSN Direct features voice-prompted, turn-by-turn GPS navigation, Bluetooth wireless technology for hands-free calling, travel
guide books, a language translator, MP3 player, audio book player, currency and measurement converter, world clock, and digital
photo organizer. The StreetPilot c580 features Bluetooth wireless capabilities with hands-free calling, an integrated traffic
receiver and an MP3 player.
The SPOT group also
announced plans to work with future versions of Microsoft Streets & Trips and Pharos Science & Applications Inc. to
offer MSN Direct Navigation Services to SPOT devices. Furthermore, the SPOT group is working with Centrality Communications
to integrate MSN Direct with two of its GPS reference designs, one built around Centrality's Atlas-III processor and a
second one for the higher-end multimedia Titan processor.
Stuart J. Johnston has covered technology, especially Microsoft, since February 1988 for InfoWorld, Computerworld,
Information Week, and PC World, as well as for Enterprise Developer, XML & Web Services, and .NET
magazines. You can contact Stuart about Microsoft and Garmin Aim To Hit the SPOT at stuartj1@mindspring.com.
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