• Advertising displayed in response to a user’s navigating to a particular URL
• Advertising displayed at pre-determined timed-based intervals
• Continuous advertising displayed throughout a network user’s Internet browsing

The JiWire Advertising Appliance is powered by advanced advertising delivery technology from Front Porch, a leader in Internet advertising delivery solutions. More information about the JiWire Mobile Broadband Advertising Network and the JiWire Advertising Appliance may be found at http://www.jiwire.com/business/ad-platform.htm.

The JiWire Mobile Broadband Advertising Network and the JiWire Advertising Appliance enable advertisers to reach a highly attractive audience with location-driven messaging using cutting-edge advertising formats. For example, a traveler can automatically be presented with offers for services, such as a restaurants or dry cleaning, that are in the immediate vicinity of the hotel or café at which he or she is using a Wi-Fi network. By delivering location-specific advertising and providing sophisticated performance tracking, the Mobile Broadband Advertising Network gives advertisers unprecedented control, maximizes the effectiveness of campaigns, and enables operators to better monetize their networks.

“We’re pleased that JiWire, a progressive leader in the Wi-Fi advertising arena, has chosen the Front Porch advertising delivery technology for the JiWire Advertising Appliance,” said Zachary Britton, chief executive officer, Front Porch. “JiWire is addressing critical needs of both advertisers seeking to maximize their ROI with better targeting and Wi-Fi network operators seeking to offset costs with advertising revenue.”

“We’re excited to enable WISPs to yield more revenue per session and advertisers to reach an elusive demographic with these cutting-edge advertising formats,” said Kevin McKenzie, founder and CEO, JiWire. “The JiWire Advertising Appliance takes the performance and capability of the JiWire Mobile Broadband Advertising Network to a whole new level.”

About JiWire

JiWire is the largest mobile broadband advertising network, delivering premium, location-driven advertising on Wi-Fi and WiMAX networks. JiWire’s breakthrough advertising medium enables marketers to reach an influential mobile demographic at point-of-connection. JiWire’s portfolio of blue-chip advertisers, combined with its market-proven delivery platform and registry of Wi-Fi and WiMAX locations, enables mobile broadband networks and device manufacturers to leverage advertising as a currency for wireless Internet access. For more information, please visit www.jiwire.com or call (415) 877-4711.

About Front Porch, Inc.

Front Porch, Inc., founded in 1998, is the worldwide leader in advertising and messaging delivery solutions for Internet providers. After serving over 4.6 million subscribers in 2005, Front Porch grew to serve over 7.5 million subscribers in 2006 in over 650 locations in 28 countries. Front Porch currently has solutions deployed in many types of installations, including telcos, cable ISPs, traditional ISPs, wireless ISPs, wireless hot zones, conferences, airports, coffee shops, shopping malls, train stations, resorts, universities, commuter hubs, sports centers, tourist attractions, and free-hotspot.com, the world’s largest network of free Wi-Fi hotspots. See www.frontporch.com.

Source: Businesswire