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Search Event from Action
Engine, Displays Mobile Content Case Studies
June 27, 2007
New York, New YorkSeattle, Washington - (Website Hosting Directory) - June
27, 2007 - Search engine firm, Action Engine, will host its Off-Deck Mobile Content and Search Conference, featuring case
studies on profitable ways to deploy mobile services, hosted by John Burry, Chief Architect.
The Off-Deck Mobile
Content and Search Conference panel, ''Strategies to Drive Further Usage of Mobile Search,'' will review past
deployments and lessons learned on how to make searching for mobile content a more user-friendly experience. The presentation
will outline practical steps that operators and content providers can take to successfully launch mobile services - in terms
of both consumer uptake and profitability.
''Business Models for the Future: Offering Location-Based Search''
brings together a seasoned panel of leading wireless players, including Action Engine, MSN Mobile, and Mobile Commerce, to
debate the best ways to increase the popularity of location-based services among the masses.
Organized by Informa
Telecoms and Media, the event will take place at the Hilton Times Square, 234 West 42nd Street, New York. Chief Architect
for Action Engine, will analyze recent case studies on successful deployments of mobile search and location-based services
and the underlying challenges that were overcome in the process. He will attempt to shed insight on practical methods to improve
service discovery and increase profitability in deployments. During these presentations, participants will learn answers to
the following questions: 1. What mobile search services have been successful in terms of consumer acceptance and profitability?
2. How can operators and content providers hasten service uptake via consumer education and promotions? 3. What role will
mobile advertising play in search and location-based services
Action Engine, the On-Device Portal (ODP) Company,
was developed to enable media companies and network operators to build, deploy, and manage highly personalized and intuitive
suites of mobile applications that deliver a superior user experience. Action Engine's best-in-class ODP platform incorporates
intelligent mobile advertising, support for mass market handsets and broad management capabilities that increase profitability,
lower cost of ownership and drive brand-awareness. Action Engines software has been successfully deployed by numerous companies
including MSNBC.com, TiVo, Sprint, Verizon Wireless, smarTVideo, SingTel, Optus, and Globe Telecom.
Source: websiteostdirectory.com
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